To have strawberries in every home across Trinidad and Tobago and the Caribbean, while, cultivating the highest level of quality strawberries and products and maintaining it year after year, elevating as we continually set even higher standards.
To produce and deliver high-quality Strawberries and products year-round, while, ensuring sustainability and profitability by deploying a business model marked by creative momentum and a constant quest for excellence.
We are uncompromising about our ethics and our underlying social and environmental responsibilities. As such, we intend
To produce and deliver high-quality Strawberries and products year-round, while, ensuring sustainability and profitability by deploying a business model marked by creative momentum and a constant quest for excellence.
We are uncompromising about our ethics and our underlying social and environmental responsibilities. As such, we intend to constantly strengthen our commitments, yearly. We are strongly committed to ethical behavior and on integrity in all our activities and relations, whether with employees, partners or other stakeholders.
These commitments constitute a clear response to the issue of the ethical responsibility our business and its leadership is expected to show.
Be Resilient, Creative and Innovative –
Quality, Creativity and Resilience defines who we are and the products we produce. In so doing, we are also committed to innovation and complying with best practices and requirements of the business. Our customers must feel good every time they consume our products. The combination of resilience,
Be Resilient, Creative and Innovative –
Quality, Creativity and Resilience defines who we are and the products we produce. In so doing, we are also committed to innovation and complying with best practices and requirements of the business. Our customers must feel good every time they consume our products. The combination of resilience, creativity and innovation is the foundation of our business. This is what enables us to achieve the delicate balance needed to continually grow and renew our offer, resolutely looking to the future while respecting our heritage. Modernity fused with history creates timeless products. Resilience, Creativity and Innovation are part of who we are and is the key to our business success, to explore the infinite possibilities opportunities and with the offering of new and advancing technologies.
Deliver Excellence –
We are committed to delivering excellent products and service ethos, and to elevate it as we continually set even higher standards. We are privileged in being able to offer quality strawberry products thanks to the exceptional and committed employees. We pay meticulous attention to detail and strive for turning ordinary moments into extra-ordinary moments.
Focused –
We are focused on being sustainable, therefore, adaptable economic and behavioral relevance is important. We intend to keep to the history of who we are while looking to the future.
Be committed to Impact –
We acquire and foster creative minds and talents and encourages our employees to being the best they can be to create a positive impact. Every action taken by the business and its employees reflects our commitment to ethics, sustainability and respect for the environment. Our commitments drive our business performance and ensure our sustained long-term success. We are convinced that truly desirable products can only come from sustainable business practices. As such, we are committed to ensuring that our products and the way they are made have a positive impact on our entire ecosystem and the places and communities where we operate.
We desire that our business is actively working towards building a better future.
Profitability and Continuity –
It is the responsibility of the business and its assigned leaders to generate continuous business activities that will result in profitability, sustainability and longevity.
The inspiration for South Farms & Stark came from Jasiman Ali and Bobby Thurton, one of the founders' grandmother and father respectively. They both came from an ancestry of indentured labourers and slavery. From this lineage, the island’s sugar and cocoa agricultural sector was developed into an international standard and its products exported globally. Today, Trinidad and Tobago’s cocoa bean remains one of the world’s highest-grade cocoa beans because of its unique genetic diversity.
Grandmother, who was called “Ma” remained “working” the sugar estates that she was left to attend to by her husband. It was her hard work on the “land” together with the laughter she gave us through her jokes and “hot mouth” that left an imbedded memory. When Ma could not have “worked” the “land” any more due to old age, she continued growing agricultural produce on her property, from bodi, melongene, pak choi, peppers, ochro, and so much more, she even reared her own goats, cows, chickens and layers for eggs. It made her very self-sufficient and anyone who came at her home was able to have a very tasty plate of food that she graciously shared. Her hard work and commitment to produce things for herself and to share it with others was the inspiration she gave.
Father, of course called “Daddy” was the owner of a welding and fabrication business. He shared many lessons, advise and stories, guidance and emphasized the importance of making good decision in life. Her interactions with him actively allowed her to experience certain aspects of business from a young age and saw the uptimes and the downtimes. Although they only got to spend sixteen years on this earth together, the greatest inspiration she got from her father was his unwavering belief he had in her to do whatever she puts her mind to. Even when she thought she could not have done a thing, he encouraged her, and she was able to accomplish the task. This belief together with the lessons, advise, guidance and stories he gave her, manifested a level of confidence to persevere, even in times of adversity.
What both had in common was their ethics, values, drive for excellence through their hard work, innovation, perseverance and serving others.
It is with these combinations of inspirations and values that South Farms & Stark was inspired. To produce and deliver quality products, to serve, to share and to bring about extra-ordinary memorable moments.
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